Compelling ads facilitate conversions for your business and brand. Here is a list of the types of advertising appeals that drive home the message to your customers!
Advertising deciphers the consumers’ commercial product and lifestyle choices. We are deeply impacted by what we see on digital, print or TV screens and make decisions accordingly. Therefore, it is important to understand the nuances of advertising and enlist the right agency to provide Video Production Services.
Listed below are 10 types of Advertising Appeals used in commercials seen online and TV:
Types of Emotional Ads:
1- Personal Appeal:
Ads that mirror the situation of the consumer and help create a connection. For example, Adidas with it’s break free campaign used this advertising appeal to show the personal story of an old man and how the product was an emotional bridge that solved his problem.
2 – Romantic Commercial:
An ad featuring the emotion of romance gets us excited about the product and helps create a connection. Spearmint Extra Gum used Haley Reinhart’s romantic composition to reach its audience.
3 – Humorous Commercial
There is no substitute for humor when it comes to connecting with an audience and establishing your tone of advertising and product/branding. Doritos hit the right chord with its target audience with this hilarious commercial.
4 – Sexual Appeal Commercial:
Nothing sells like sex. Adding an erotic angle to the usability of a product/service makes it more appealing to the consumer. This True Fruits commercial used the Sexual Advertising Appeal to sell a drink in a quirky way.
5 – Fear Ads:
Instilling the fear of the consequences of not doing something or using an available product, when it is accessible, has been proven to be an effective way of selling brands and concepts. For this reason, the following campaign for ‘quit smoking’ left quite a mark on its audiences.
6 – Endorsement Ads:
Getting a celebrity or known face to use your product/service on screen garners attention. This “Sprite” endorsement featured Drake and caught everyone’s attention.
7 – Brand Appeal Ads:
Flashing a swanky brand in your products commercial sets the tone for your product as well. This merged ad for Jaguar and LandRover also sets the tone for both their competitor’s standards.
Types of Rational Ads:
1 – Limited Time Offer:
Ads that assert a limited time offer create an urgency and therefore compel the user to take action. This Instant Button ad urges one to take action and order the very same day to get an additional discount.
2 – Testimonial Ads:
Ads that feature happy customers or those with a story related to the product leave an impact on potential customers and also enhances sales. Watch this Apple Watch ad for instance.
3 – Statistical Ads:
For those who like to rely on numbers, statistical ads are impactful. For this reason, Colgate commercial used numbers and stats to appeal to its analytical audiences.
If you are an advertiser, it is advisable to conduct a consumer study, understand your market and make well thought-out decisions when it comes to Marketing.
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