Are you looking for a fresh, engaging way to promote your products or services? Have you considered the power of a product infomercial to boost your brand and connect with your audience? If so, you’re not alone. Many businesses are now exploring how to make an infomercial that not only grabs attention but also drives real results. To help you get started, we’ve put together a comprehensive, expert-backed guide that walks you through every step of creating an effective infomercial—from concept to production to launch!
What is an Infomercial?
An infomercial is a long-form video advertisement, typically aired on television, designed to promote a product or service by blending information and commercial content. The term itself is a combination of the words information and commercial. The goal of an infomercial is to educate viewers about what your company offers while encouraging them to make a purchase or hire your services. A well-crafted infomercial doesn’t just pitch a product—it builds brand recognition and trust.
If you’re looking to make an infomercial, it’s essential to ensure that it not only highlights your product’s benefits but also connects with your audience in a compelling way. Done right, an infomercial can be a powerful tool to boost sales and elevate your company’s visibility.
What’s Being Promoted in an infomercial?
The first step when you make an infomercial is deciding which product or service you want to showcase. Choose something that’s especially relevant or new to your target audience—something they’re curious about or would want to see in action before buying. Once you’ve identified the product, you can begin crafting the structure and style of the infomercial around it.
Take time to evaluate your company’s current marketing needs and goals. Understanding what you want to accomplish will help shape the tone, format, and message of your infomercial. Whether you’re launching a new item or reinforcing your flagship offering, your goal is to inform, engage, and convert viewers into customers.
Know Your Budget when you make an Infomercial
Before you make an infomercial, it’s important to determine how much of your marketing budget you’re willing to allocate to the project. A company’s marketing budget can range anywhere from 1% to 30% of overall revenue, so careful planning is key. If your infomercial will represent just a small portion of your total marketing efforts, make sure you reserve enough funds for other essential campaigns and channels.
When you work with an infomercial production company, be transparent about your budget from the start. A reliable team can help you make an infomercial that fits within your financial parameters while still delivering professional results. Discuss expectations clearly and establish a contract that works for both sides—ensuring the investment supports your larger marketing goals.
Improve Your Online Presence
Before you make an infomercial ensure that your company’s online presence has been updated to make the customer purchase process easier. The last thing you want to happen is for potential customers to see the infomercial and have issues navigating your site. Your site should include a payment area that is easy to use no matter where a person is located. For example, most sites allow customers to use their Paypal accounts or a credit/debit card. The reason these are the ones found on sites is that they are the most commonly used forms of
payment.
Follow Regulation Guidelines for Infomercials
Before you move forward to make an infomercial, it’s crucial to ensure compliance with FTC (Federal Trade Commission) and SEC (Securities and Exchange Commission) guidelines. These agencies regulate how products and services can be promoted, especially when it comes to claims about effectiveness or performance.
Failing to follow these rules can result in serious consequences—especially if your infomercial makes promises that the product doesn’t deliver. Misleading or unverifiable claims can damage both your credibility and your finances. To avoid costly legal issues, your company should review resources provided by DMA (Direct Marketing Association) or other reputable industry organizations to fully understand the regulations involved.
Interview Spokespeople
When you make an infomercial, selecting the right spokesperson is key. This individual becomes the face of your product or service, helping to establish a connection with your target audience. The spokesperson should clearly demonstrate how your offering works, explain its benefits, and communicate with authenticity and enthusiasm.
Ideally, your spokesperson should reflect the tone, look, and values that resonate with your ideal customers. This could be you, a team member, or a trained professional—someone who brings credibility and relatability. Using a trusted team member can enhance the audience’s sense of trust and create a stronger bond between your brand and your customers.
Research Other Infomercials
Before you make an infomercial, it’s a smart move to study others that have already been produced. Pay close attention to the tone, including the spokesperson’s delivery, background music, visuals, and pacing. The tone should align with your target audience’s preferences and expectations.
For example, if you’re promoting hearing aids, avoid using a spokesperson who speaks too softly or background music that’s too loud. These choices could alienate the very people your product is designed to help. Studying successful infomercials will help you shape your own production in a way that resonates with viewers and supports your brand’s message.
Create a Script
While it might seem tempting to let your spokesperson improvise on camera, it’s far more effective to make an infomercial with a clear, well-written script. A solid script ensures consistency, clarity, and emotional impact throughout the presentation.
Start by addressing a real problem your target audience faces. This grabs attention and builds immediate relevance. Then, introduce your product or service as the solution—explaining exactly how it helps and why it works. Use persuasive, confident language that makes the viewer feel like they need what you’re offering. Finally, walk them through how the product works, step by step, using simple and compelling explanations.
User Testimonials are Key
If you’re going to make an infomercial that truly connects with your audience, include real user testimonials. Testimonials are one of the most effective tools for building trust with potential customers. People want to hear from others like them—real users who’ve had success with your product or service.
Sharing customer experiences adds authenticity and gives viewers a sense of reassurance. If you’re hesitant about including testimonials, consider this: they not only improve credibility but can significantly boost conversion rates. Featuring satisfied users shows that your product delivers real results, which can be the final nudge someone needs to make a purchase.
Find a Professional (Product Infomercial Expert)
While it may seem cost-effective to handle everything yourself, when it’s time to make an infomercial, partnering with a professional production team is often the smarter investment. Infomercial experts understand the technical aspects—such as lighting, camera angles, set design, and pacing—that are essential for presenting your product in the most appealing and effective way.
A professional infomercial team can also support your broader marketing goals, including distribution on platforms like YouTube and social media, maximizing visibility across multiple channels. One of the biggest advantages is having access to the right equipment, crew, and creative direction—all of which contribute to a polished, high-quality end result that reflects your brand’s professionalism.
Choose Your Platform
Once you’ve completed the creative and production process, the next step is deciding where and when to launch your infomercial. When you make an infomercial, choosing the right platform is just as important as the content itself.
Consider when your target audience is most active and what platforms they use. For example, a morning time slot might work better for a home-based audience, while online platforms like YouTube, Instagram, or Facebook may reach a younger demographic more effectively. Promoting your infomercial on your social media channels before the official release can also help build anticipation and engagement.
If you’re planning a television debut, gather rate sheets from different networks or stations. Compare their time slots, audience demographics, and ad duration. Select a schedule that aligns best with your goals and budget. The ultimate aim of your infomercial is to drive immediate interest and conversions, so timing and placement are critical.
Remember, not every platform will deliver the same results—but every campaign teaches you something. As you continue to make infomercials, you’ll learn what resonates with your audience and how to refine your approach for maximum impact.
How to Make an Infomercial 101
If you’ve been wondering how to make an infomercial, we’ve covered everything you need to know—from choosing the right product and spokesperson to crafting your script, selecting platforms, and ensuring compliance. Each step plays a vital role in delivering a message that resonates and converts.
Still looking for a team that can help bring your infomercial vision to life? Contact GoDRTV—we specialize not only in creating compelling infomercials but also in offering a wide range of marketing services to support your business goals. When you’re ready to make an infomercial that truly makes an impact, we’re here to help every step of the way.
