LA’s Metro Bus Advertising has gone to another level. Metro uses the ad space on their own fleet to encourage passers-by to drive less and take the bus more. The result has been out-of-the-box and memorable ads that have started conversations on the road. This move wasn’t just to increase profit, but to contribute to environmental preservation.
Matt Raymond, the Chief Communications Officer for Metro, that that the main push behind the campaign was that the company wanted wanted to make public transportation “cool.”
These marketing and branding efforts are unprecedented when it comes to transit agencies around the country. The company’s light-hearted ads reduce traffic, promote cleaner air and bring a bit of humor to the congested traffic lines.
Besides the avenue of stars, the Hollywood sign and its beaches, the colorful Metro buses have become a staple of Los Angeles!
Advertise on Metro Buses in Los Angeles
If you are looking for a Bus Advertising agency in Los Angeles, look no further than GoDRTV. Here, you will learn about the advantages of putting your ads on a fleet of buses, how you can target your audience by location and how surprisingly low the ad spaces can be.
Click here for information and Bus Ads Pricing.
