Features
- Duration 30-120 sec
- Entertaining
- Brand Image
- Memorable
- Call-To-Action
- Inexpensive Production
- Immediate Response
- Inexpensive Airtime
- Measurable Results
Branding
- N/A
- N/A
- N/A
- N/A
- N/A
Direct-Response
- N/A
- N/A
- N/A
Short Form commercials created to make a strong impression and drive sales.
Branding ads are about storylines and creating memorable characters and concepts that tie into the identity of your band. TV advertising production is often long-term and difficult to measure.
Direct-response is action-oriented and measurable. This type of ad uses a sales tactic to motivate the potential client to call or visit the website right now. The goal of TV commercial production is to track and maximize clicks
With GoDRTV, you can have Both!
We have developed and perfected a new type of commercial which marries Branding AND Direct-Response. This technique combines the best of both worlds and sets you up for optimum success. And we call this revolutionary type of ad…
TV ads create strong emotional connections.
They reach large audiences quickly.
Frequent exposure helps people remember the brand.
They motivate viewers to buy, search, or engage with the product.
Gives a brand a sense of legitimacy and trust.
Ads are placed during shows that match the target audience.
What is the Hybrid commercial? It is a type of ad that we innovated using our expertise in TV advertising production.
It is a video ad which opens with a memorable and creative hook (the Branding technique) which grabs the attention of your audience, then segues into the informative section of the ad and finishes a strong call-to-action finale (the Direct-Response technique).
Here are the benefits of the Hybrid Commercial in comparison to the Branding Ad and the Direct-Response Ad.
Check out our latest Hybrid ad for a Wifi Company called Milo. We started the ad with a memorable intro that captured the audience, then we transitioned into an informative sequence before finishing with a call-to-action.
Fast turnaround and QC with In-House Production Companies:
Our TV commercial production studio in Los Angeles keeps an in-house team, so we are able to make changes quickly and efficiently without unnecessary delays. This streamlined process with TV commercial production also keeps a high level of quality across the board without any overages, ever.
Flat Fees:
You also never have to worry about residual fees. GoDRTV charges a flat fee without any surprise surcharges.
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