Television Media
From an economic standpoint, media is the most important stage in your infomercial project because it involves the largest chunk of your budget. How you buy your TV airtime dictates the…
Five Interesting Questions Clients SHOULD ask their Marketing Agency, But Never Do.
Five Interesting Questions Clients SHOULD ask their Marketing Agency, But Never Do. If you’re interviewing marketing agencies, be sure you ask the following questions. It would also be wise to…
Buying On C.P.O. (Cost Per Order)
If your media buys are to be based on any single common denominator that monitors performance, it should be Cost Per Order (CPO). In Direct Response Television, the bottom line…
