The psychology behind advertising
The psychology behind advertising Advertising effectively is both easier and much more challenging today than it ever used to be in the past, and you really need to understand the…
Television Media Joint Ventures
MEDIA JOINT VENTURES Purchasing television airtime requires a substantial amount of upfront capital. It is therefore common to seek joint ventures to finance your media buys. Entering into television media…
TV Media Buy
Types of TV Media Buy To appreciate the value of a particular TV media buy, we have grouped TV stations into 3 categories. Furthermore, we analyzed their rates based on…
How are Nielson Ratings Determined?
DIARY METHOD: Randomly selected viewers keep a diary of programs they watch. They record all the programs watched each day for one week. Supplemented by an additional sample of HHs…
TV Ads Make Watching TV More Pleasurable
A surprising new study concludes that viewers find TV more pleasurable when they watch commercials. Researchers at the NYU Stern School of Business found viewers say they preferred to avoid…
What is Direct-Response?
What is Direct Response (DRTV)? A comparison of infomercials and DRTV Spots with all types of TV advertising from 30 years ago reveals what made direct response TV advertising such…
What Makes Go DRTV a Great Agency?
There are so many Ad Agencies out there, content providers and production companies. How do you know which one is right for your business? It can be a difficult decision,…
Amazing Facts about TV Advertising!
Amazing Trivia about TV Advertising! While many of us have grown up watching funny, sad, quirky, memorable and often not so memorable ads on the telly, here are some amazing facts…
Radio Advertising Costs
Radio Advertising can cost as much and sometimes more (in cost per person reached) than TV. This can be said as a general statement just about everywhere. In markets where…
Using your Product in a movie or TV Show
Feature your product in a movie! Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies…
