7 Tips to Gain your Customer Trust
Building customer trust is one of the most important things you can do for the future success of your business. In addition to the potential for increased revenue, customer trust…
Building customer trust is one of the most important things you can do for the future success of your business. In addition to the potential for increased revenue, customer trust…
As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV advertising appears to stem from one of those habits. But it would…
Unlock the power of Celebrity Endorsements: Costs, Benefits, and How to Choose the Right Celebrity for Your Campaign.
Regardless of whether or not you’re looking to hire a video production company to produce marketing content, advertising pieces, or products and services you’ll sell to your customers and clients,…
1) Where will your video live? Will your infomercial video production be primarily for Television? TV and online marketing? Or will it just be a tutorial video for your website?…
Tip #1 - The Script A strong TV spot starts with a strong hook! You have 2 seconds to grab your audience's attention before you present a well paced argument as to why…
The Perfect Infomercial Script The right format is at the heart of every infomercial script project. To begin with, the show is usually ½ hour in length, and there will be significant…
A surprising new study concludes that viewers find TV more pleasurable when they watch commercials. Researchers at the NYU Stern School of Business found viewers say they preferred to avoid…
You can write your own script and direct the actual shooting of your infomercial, but you should never shoot and edit your own informercial unless you have all the necessary…
You have likely come across a late-night TV segment showcasing a revolutionary kitchen gadget, a miracle weight-loss program, or a high-tech cleaning tool. These aren’t just extended commercials—they’re called infomercial…