What is DRTV?

Direct Response Television (DRTV) is a powerful advertising medium that has evolved significantly over the decades. In a world where marketing trends are constantly shifting, DRTV has proven to be…

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Read more about the article Big Companies & TV Advertising: The Connection
spokeswoman in tv commercial

Big Companies & TV Advertising: The Connection

As the old saying goes, “old habits die hard”. And the strong connection between big companies and TV advertising appears to stem from one of those habits. But it would…

Continue ReadingBig Companies & TV Advertising: The Connection