Est. 2007
Video Sales Letter
(VSL)
Educate your audience about your product with high converting videos.
Full Service VSL Video Production
Endless marketing assets
We develop and produce campaigns designed to work across television, streaming, digital, and social media. By planning for multiple deliverables from the start, we help brands generate more content, extend campaign life, and reduce overall production costs.
Igniton Supplements
Shark Tank Video
Augusta Precious Metals
Brenda's Testimonial
Cindera's Testimonial
Disqo Testimonial
Igniton Longform VSL
Testimonial Video
Corporate Quality Assurance
LollaCup
Zudge Zury
Who is CHE
Video Production that delivers more than just one Video Sales Letter.
Every project is built to create a complete content ecosystem. We produce TV spots, OTT ads, social videos, product demonstrations, testimonials, and digital assets from a single VSL shoot, helping you get maximum value from every production budget.
Multi-Platform Video Production Options
Turn one VSL into a content engine.
Get more mileage from every production dollar.
Create once. Then deploy everywhere buyers make decisions—from your homepage and sales emails to paid social, CTV, and digital ads. Our template system turns one VSL into 40+ ready-to-use assets.
We produce high-converting Video Sales Letters for brands that need more than a 30-second commercial
What a VSL typically contains
- Hook
- Gets attention immediately.
- Example: “If you’re over 50 and struggling with X, there may be a simple reason why…”
- Problem
- Identifies the prospect’s pain, frustration, or desire.
- Agitation
- Explores the consequences of not solving the problem.
- Solution
- Introduces the product, service, or mechanism that solves the problem.
- Mechanism
- Explains why the solution works. This is often a major part of a good VSL.
- Proof
- Testimonials, demonstrations, studies, before/after results, credentials, etc.
- Offer
- Explains exactly what the customer gets and what it costs.
- Risk reversal
- Guarantee, free trial, cancellation policy, etc., when applicable.
- Call to action
- “Click below to get started.”
- “Call now.”
- “Schedule your consultation.”
