Shooting Your Infomercial!
You can write your own script and direct the actual shooting of your infomercial, but you should never shoot and edit your own informercial unless you have all the necessary…
What is an Infomercial? A Complete Guide to Infomercial Marketing
You have likely come across a late-night TV segment showcasing a revolutionary kitchen gadget, a miracle weight-loss program, or a high-tech cleaning tool. These aren’t just extended commercials—they’re called infomercial…
The 12 Kinds of TV Ads
BY DONAL GUNN After a prolific career as an marketing specialist, Donald Gunn took a year off of work to analyze successful Television Ads. What he discovered was that all…
The Concept Stage
THE CONCEPT STAGE In this section, we will discuss what you need to know in formu- lating your direct response campaign. It assumes that you already know everything there is…
Celebrity Endorsements
Using a famous face to sell your not-yet-famous product can be quite effective. It’s one of the oldest tricks in the book, probably as old as television itself. If you…
Life Alert Infomercial Production Overview
Life Alert Infomercial Production Overview GoDRTV filmed an infomercial for Life Alert at a Los Angeles fire station to show just how quickly help can arrive to help an elderly…
