Compelling TV Commercials
Compelling TV Commercial Production One of the hardest things in the world is making fiction pull heartstrings like reality. But believe it or not, this is what compelling TV commercial…
3 Tips to find the best Infomercial Video Production
1) Where will your video live? Will your infomercial video production be primarily for Television? TV and online marketing? Or will it just be a tutorial video for your website?…
3 Tips to get Cheap TV spots that work!
Tip #1 - The Script A strong TV spot starts with a strong hook! You have 2 seconds to grab your audience's attention before you present a well paced argument as to why…
Television Media Joint Ventures
MEDIA JOINT VENTURES Purchasing television airtime requires a substantial amount of upfront capital. It is therefore common to seek joint ventures to finance your media buys. Entering into television media…
TV Media Buy
Types of TV Media Buy To appreciate the value of a particular TV media buy, we have grouped TV stations into 3 categories. Furthermore, we analyzed their rates based on…
How are Nielson Ratings Determined?
DIARY METHOD: Randomly selected viewers keep a diary of programs they watch. They record all the programs watched each day for one week. Supplemented by an additional sample of HHs…
Infomercial Script
The Perfect Infomercial Script The right format is at the heart of every infomercial script project. To begin with, the show is usually ½ hour in length, and there will be significant…
TV Ads Make Watching TV More Pleasurable
A surprising new study concludes that viewers find TV more pleasurable when they watch commercials. Researchers at the NYU Stern School of Business found viewers say they preferred to avoid…
Closed-Captioning for Infomercials
Closed-Captioning made Mandatory Closed-Captioning was enforced by the Federal Telecommunications Act of 1996. As a result, the "CC" policy was enforced in January 2006. In addition, there will be many…
What is Direct-Response?
What is Direct Response (DRTV)? A comparison of infomercials and DRTV Spots with all types of TV advertising from 30 years ago reveals what made direct response TV advertising such…
