Regardless of whether or not you’re looking to hire a video production company to produce marketing content, advertising pieces, or products and services you’ll sell to your customers and clients,…
With all the technology out there, it's difficult to figure out what you should add to your collection of SEO tools kit. Here's a little breakdown that will hopefully narrow down…
Compelling TV Commercial Production One of the hardest things in the world is making fiction pull heartstrings like reality. But believe it or not, this is what compelling TV commercial…
1) Where will your video live? Will your infomercial video production be primarily for Television? TV and online marketing? Or will it just be a tutorial video for your website?…
Tip #1 - The Script A strong TV spot starts with a strong hook! You have 2 seconds to grab your audience's attention before you present a well paced argument as to why…
MEDIA JOINT VENTURES Purchasing television airtime requires a substantial amount of upfront capital. It is therefore common to seek joint ventures to finance your media buys. Entering into television media…
Types of TV Media Buy To appreciate the value of a particular TV media buy, we have grouped TV stations into 3 categories. Furthermore, we analyzed their rates based on…
DIARY METHOD: Randomly selected viewers keep a diary of programs they watch. They record all the programs watched each day for one week. Supplemented by an additional sample of HHs…
The Perfect Infomercial Script The right format is at the heart of every infomercial script project. To begin with, the show is usually ½ hour in length, and there will be significant…
A surprising new study concludes that viewers find TV more pleasurable when they watch commercials. Researchers at the NYU Stern School of Business found viewers say they preferred to avoid…
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