Buying On C.P.O. (Cost Per Order)
If your media buys are to be based on any single common denominator that monitors performance, it should be Cost Per Order (CPO). In Direct Response Television, the bottom line…
The Concept Stage
THE CONCEPT STAGE In this section, we will discuss what you need to know in formu- lating your direct response campaign. It assumes that you already know everything there is…
COKE COMMERCIAL PRODUCTION
After seeing our commercial production work, Far Sighted Films contacted Spot On Media to discuss a very special collaboration. With a great eye for detail and an extensive background in motion…
Celebrity Endorsements
Using a famous face to sell your not-yet-famous product can be quite effective. It’s one of the oldest tricks in the book, probably as old as television itself. If you…
Life Alert Infomercial Production Overview
Life Alert Infomercial Production Overview GoDRTV filmed an infomercial for Life Alert at a Los Angeles fire station to show just how quickly help can arrive to help an elderly…
