Closed-Captioning for Infomercials
Closed-Captioning made Mandatory Closed-Captioning was enforced by the Federal Telecommunications Act of 1996. As a result, the "CC" policy was enforced in January 2006. In addition, there will be many…
What is Direct-Response?
What is Direct Response (DRTV)? A comparison of infomercials and DRTV Spots with all types of TV advertising from 30 years ago reveals what made direct response TV advertising such…
What Makes Go DRTV a Great Agency?
There are so many Ad Agencies out there, content providers and production companies. How do you know which one is right for your business? It can be a difficult decision,…
Amazing Facts about TV Advertising!
Amazing Trivia about TV Advertising! While many of us have grown up watching funny, sad, quirky, memorable and often not so memorable ads on the telly, here are some amazing facts…
Radio Advertising Costs
Radio Advertising can cost as much and sometimes more (in cost per person reached) than TV. This can be said as a general statement just about everywhere. In markets where…
Using your Product in a movie or TV Show
Feature your product in a movie! Casual advertising is one of the most effective way to present your product to the market, and by placing them as props in movies…
Television Media
From an economic standpoint, media is the most important stage in your infomercial project because it involves the largest chunk of your budget. How you buy your TV airtime dictates the…
Shooting Your Infomercial!
You can write your own script and direct the actual shooting of your infomercial, but you should never shoot and edit your own informercial unless you have all the necessary…
What is an Infomercial? A Complete Guide to Infomercial Marketing
You have likely come across a late-night TV segment showcasing a revolutionary kitchen gadget, a miracle weight-loss program, or a high-tech cleaning tool. These aren’t just extended commercials—they’re called infomercial…
The 12 Kinds of TV Ads
BY DONAL GUNN After a prolific career as an marketing specialist, Donald Gunn took a year off of work to analyze successful Television Ads. What he discovered was that all…
